Strategy that works.
Creative that converts.

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Marketing technology and creative strategy designed to deliver real results.

I’m Michelle Crawford— a customer-focused creative strategist and marketing technologist with over 20 years of experience helping organizations bring their message to market by combining creativity, technology, and data to drive powerful brand engagement and business growth.

I bring sharp analytical thinking, innovative creative strategy, and a bias toward efficiency and forward-thinking solutions. Whether launching a brand, leading a CRM rollout, or optimizing a marketing funnel—I'm always driven by data, passion, and purpose.

I’m know for blending creativity and data fluency to lead digital transformation initiatives, build scalable brand systems, direct global creative operations, and design integrated campaigns that inspire audiences and deliver measurable results.

“Working with Michelle is a masterclass in creative strategy and execution. She’s a true partner who knows how to lead with vision and execute with precision.”
— Director, Product Marketing
“Michelle has the rare ability to see both the creative and analytical sides of a project. She connects strategy, design, and technology in ways that consistently deliver results.”
— Former Colleague, AES
“Michelle’s attention to detail and commitment to excellence have set the standard on every project we’ve worked on together. She’s a powerhouse of creativity and leadership.”
— Cross-functional Partner

How I help your business grow.

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Data-Driven
Marketing Insights

Turn your data into decisions that drive growth.

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Smart Marketing
Systems

Build a marketing engine that runs itself — and delivers results.

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Creative Content
that Converts

Design that’s beautiful — and built to perform.

Top 5 Marketing Trends You’re Probably Doing Wrong

  • The hidden mistakes undermining your ROI

  • How small tweaks can transform tactics into conversions

  • Strategic fixes that deliver measurable growth

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The Creative Brief

Blog
How to Personalize B2B Marketing With Data, Timing, and Trust
How to Personalize B2B Marketing With Data, Timing, and Trust

Many marketers still confuse personalization with token replacement. Adding a first name in the subject line, sprinkling in a job title, or dropping the company name into a pitch might make an email look tailored. It’s nice—but it isn’t truly personal. At best, it signals you have data fields on file. At worst, it feels inflated or even gimmicky…

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Top 5 Marketing Trends You’re Probably Doing Wrong
Top 5 Marketing Trends You’re Probably Doing Wrong

Marketing teams everywhere are jumping on the latest trends—yet seeing disappointing results. The problem isn’t the tactic. It’s the approach. If your marketing isn’t delivering the leads, conversions, or ROI you expected, chances are you’re falling into the same traps most teams do…

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Creative Thinking. Beautiful Design. Real Results.

  • An open laptop, a tablet, a smartphone, and several printed documents displaying information about AES, renewable energy, and climate goals. The laptop screen shows a website with various sections, and the printed documents include images of wind turbines, solar panels, and text discussing renewable energy targets.

    "Her leadership in developing and launching our brand globally was nothing short of exceptional. Michelle is thoughtful, innovative, and highly collaborative."

    — Executive, Global Marketing

  • Tablet displaying a news website on a wooden table next to a glass of water.

    "Michelle continues to impress me with her numerous graphic design talents. She is extremely sharp and manages her time well- not to mention she's EXTREMELY creative."

    — Cross-functional Partner

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    Michelle has been instrumental in branding Terra Vapor from marketing materials, website enhancements and networking within the indistry. Michelle truly comprehends the foundation of a healthy business relationship

    — Vice President

Ready to build something amazing, together?