My Work
Bargersville Town Council Election Video
To support candidates running for re-election in the 2023 Bargersville Town Council race, Michelle donated video direction and editing services to help showcase the great progress that has been made in Bargersville, Indiana over the past four years. Michelle provided a video story board and technical filming guide, enabling candidates to self-capture high-quality audio and video footage, which she combined with local drone footage to create this compelling video.
The AES Corporation Global Rebranding & Product Launch
As the Global Creative Services Manager for The AES Corporation, a Fortune 500 global energy company, Michelle led the launch and deployment of the new AES brand visual identity in 14 countries and 5 languages. Work spanned across all aspects of the business including development of all new brand assets, the launch of a brand management system, a global training program, and design/development of 15 new websites.
Following the new brand launch, Michelle supported creative development for the company’s first global product campaign, featuring the world’s first 24/7 Carbon-free Energy solution, which was co-developed with Google.
Browning Chapman Website
Michelle created and launched a brand new website for Browning Chapman Specialty Contractors. This mobile-responsive website featured a full-width scrolling banner on the homepage that links to a variety of services offered by the firm as well as an interactive contact form and about page featuring photography taken by Michelle. Each services page displays a scrolling gallery of photographs that showcase the company’s past work.
Bargersville L.E.O. Wives
In support of the local Bargersville Law Enforcement Officer (L.E.O.) Wives, Michelle donated graphic design services to create a digital logo and banner for the organization for use at its annual fundraiser booth at the Bargersville Fall Festival.
Architectural Photography for IndyGo Transit Center
As Marketing Manager for Shiel Sexton, Michelle had the opportunity to photograph a variety of architectural subjects as construction projects came to a close. Michelle shot and edited images of the IndyGo Transit Center, a brand new public transportation hub that recently opened in Indianapolis, Indiana. The final photography was used in award submissions and marketing collateral on behalf of Shiel Sexton.
CityWay YMCA Video
Michelle designed and produced a virtual tour video of the recently completed YMCA at CityWay project in Indianapolis, IN. Armed with just still photographs, Michelle used panning animations to give the impression of movement, as if viewers were actually walking through the building. This is a great example of Michelle’s ability to create stunning results, even with minimal resources.
Shiel Sexton Newsletter
As Marketing Manager for Shiel Sexton, one of Michelle’s first major proejcts was to bring the company’s newsletter back from a 2-year hiatus. Michelle developed and wrote the majority of content, designed a new look inline with the firm’s recently redesigned and award-winning wesite, and distributed the first issue of The SCOOP via MailChimp in December 2015. Aside from aesthetics, the newsletter redesign focused on increasing SEO results, encouraging interaction among readers, and utilizing data colelction to encourage the growth of new business for the construction management firm.
The results were beyond expectations with an open rate of 30.4%, 1.5 times the industry average, and a click rate of 11.6%, 6.8 times the industry average, on the first issue!
August Mack Environmental Rebranding
When Michelle worked as a Marketing Coordinator with August Mack, the company began a rebranding process based on a new letterhead design provided by an outside marketing firm. Michelle was tasked with using this simple letterhead design to rebrand the rest of the marketing materials for August Mack. The project began with a new design for business cards, a PowerPoint template, and office signage. The second phase of work included rebranding all of the company’s online content. Michelle designed the new company website and a blog.
Eco-Innovators Branding
Michelle worked with Eco-Innovators, the parent company of Terra Vapor, to create a new brand, logo, business card design, and company website. The project included graphic design, website development, and a flash video for the site’s homepage.
Terra Vapor Branding
Michelle worked with Terra Vapor, a new business in the vapor intrusion industry that was ready to release a patented monitoring solution for vapor intrusion mitigation. The first task at hand was to redevelop the company website, which was originally hosted on WordPress. The same site layout was used, but the custom-coded redevelopment allowed for complete customization of the site moving forward. Michelle then designed a company brochure and tradeshow display, provided copy writing services, created and managed a company blog, and developed/executed monthly email blasts that went out to Terra Vapor’s prospective clients.
Later in the year, when Terra Vapor was ready to launch its new product, Michelle created the brand name ViPR Monitor (Vapor Intrusion Programmable Remote Monitor), designed a product brochure and developed additional content for the Terra Vapor website.